So with the launch of Smirnoff Ice’s Raev It Up promo last Friday, is the Vodka concoction promoting drink driving? Forgive this blogger for being invective but n***a pliz – the more Smirnoff Ice you drink, the higher your chances of winning a pimped out Subaru? That sounds like a Drink-Drive promotion to me. And to exacerbate the situation, the pimped cars being given out are no ordinary moto-garis, they are pimped out Subarus; 4WD road monsters famous for their sprightly acceleration and lightning speed! People, help me out here, quite honestly I’d like to win one of those pimped-out Subaru’s lakini let’s be real here an alcoholic beverage is the wrong product to be giving out a sports car in a volumes-driven promotion.
This, as you already know, is simply my opinion (and you know what they say about opinions…hata wewe uko na yako) – so I want you to give me yours. Have your say and comment about my thoughts…
Friday, July 13, 2007
Vodka keroro Smirnoff Ice launched a sick promotion called RAEV IT UP last Friday. Forget all the lame ads you’re seeing in the media and billboards, here’s the deal: Nunua Smirnoff Ice, underneath the cap will be a code, SMS the code to 2828 and wait to win one of 3 pimped-up Subaru Legacy’s, or 250,000 bob in hard cash to either pimp your wardrobe, diggz or car! Is that sick or what?!