Ladies and gentlemen, the State of the Ngoma is lifeless. Let me rephrase; it’s DEAD! I ain’t Nas, but the bitter truth of the matter is that our urban music industry doesn’t need life support, it needs a mortician. It’s dead and on the way to the cemetery. Unless….
First things first; we have to find out what caused the demise of Kenyan music. The primary suspect has to be the hardcore criminal who always goes unpunished – the pirate. Piracy has shot down the success of Kenyan urban music for decades, and until today, remains a tough nut to crack for law enforcement officers. Perhaps the hungry lions at KRA should be notified that the music industry has the potential to rake in billions of shillings in taxes…this should get them putting pressure on the law enforcement officers to ensure piracy is checked. Piracy may be our number suspect, but I believe there is another primary culprit who should be investigated…
I have strong reason to believe that you, yes, the moron reading this blog, are responsible for the demise of
But don’t make any conclusions yet, there is still another suspect I need to interrogate before making the final arrest. That suspect is a medium like this one. Yes, we the media are key players in the demise of
A sleuth, I may not be, but after looking at the evidence presented to me I am left with no doubt that the cause of
The Kenyan music consumer doesn’t want to spend 800 bob to buy an album, he reserves that kind of mullah for the top international stars. The purchaser of music in
Musicians have to realise that they are in a business and to survive they have to compete with street entrepreneurs. If bulk CD’s and tapes from China and South East Asia now sell for less than 20 bob, machines that print on CD’s and tapes retail at about 15k, and the cost of music production, mastering, distribution and marketing is pretty negligible, then the average cost of 1 album will not be over 100 bob! Musicians have to realise that no one is going to mass produce the music for them without wanting to make a profit for himself/herself. They have to wake up and understand that no one will create a distribution network for them or market their albums for free. Musicians in