Nowadays, it has become customary for the rave loving concert goers to travel kilometres by road or fly to
So what ails
- Death of Entertainment Entrepreneurs: There are few or little Kenyan investors who can pride themselves in hosting a major A-Class performer. Those investors have had their fingers burnt once, due to losses made from concerts or exorbitant fees asked by the “A-Class musician” are not willing to spend huge amounts of cheddar running into millions of Kenyan shillings to host an international artist.
- High Risk Business: Say maybe you have passed the first obstacle and the investor is willing to dish out the money to pay the international artist. The next thing is to contact the international artist. The contact process is bureaucratic and the payments are made upfront, if the investor is a sceptic, I doubt he/she will wire millions of Kenyan shillings to pay for a deposit (in dollars) to secure the deal with the international artist, months before they make an appearance. At certain times the artist might even refuse to tour
Africa(travel advisories are a b***h), where does that leave the investor who has already incurred promotion costs? In the dumps of course! Remember the time 112 cancelled on TZ?
- Why Party When You Can Drink: TZ, unlike
hii, hii yetu, is a raving nation not a drinking one. Tzadians know how to have fun. They pay top Dollar for concerts, and they buy original music, unlike Kenya . As a nation, we don’t have a leisure time or ‘siesta’ culture. We simply do not rave for the sheer fun of raving. Damn, we don’t even dress up for a night out! What tickles our fancy enough to make us go out in droves are the BOGO nights offers (Buy One Get One beer free)... Kenya