Attending the Smirnoff Raev It Up party last Satoe, I couldn't help but wonder if all events hyped up by the liquor brand are jinxed. Why? Well, not because a couple of my boyz got 'nambe tisad' yaani, they were pigwad ngeta (that always happens at major gigs at Carni), but because even media dudes were getting beaten up and robbed! It's like everytime Smirnoff and Carni hook for a major gig - tragedy strikes! Am not going to discuss the events that transpired a couple of years back, but last Sato is an event I would soon like to forget.
My question is; kwani what cuts whenever Smirnoff throws a major bash at Carni? Is it a jinx or what? Hola at me people...
Friday, October 12, 2007
Tuesday, September 11, 2007
Jua's Moto Keeps On Burning!
Just when you thought JuaCali’s star can’t shine any brighter, he outdoes himself and illuminates the entertainment world even more! Dude has recently received a nomination nod from the UK based MOBO Awards. Over the weekend, he received to gongs at the Kisima Awards. Motorola, Cadbury and Protex are riding high with his endorsements deals and his name keeps pulling in the crowds by the thousands. Just how did JuaCali get to put a chokehold on the entertainment industry?
Now, we all know that the Chaguo La Teeniez Awards have always been the Kenyan music industry trendsetter. Early this year teeniez endorsed JuaCali as the Teeniez Male Artist and Teeniez Role Model. Less than a month after that, JuaCali was the proud ambassador of mobile phone brand Motorola. It is no secret that his cult-like status amongst Kenya’s youth was confirmed during the April awards ceremony, but the greater revelation about his larger-than-life persona was his confirmation as the official Teeniez Role Model. From then on, the corporate world saw him as a ‘safe’ brand and decided to exploit his star status. Since his sterling performance at the CHAT Awards, it has been a hectic celebrity life for the California Estate resident, born Paul Nunda. If there is any musician right now; Urban Pop, Genge, Boomba Pop, River Road, Gospel, Choir…just about any genre you can think of, none is enjoying celebrity endorsement status like JuaCali. The Eastlands rapper is currently enjoying a Motorola ambassador endorsement and has been taking time out to showcase the Motorola W Series of handsets, with appearances, signings and performances. "Jua Cali is part of the Motorola family and we have been honoured to have worked with them in the recent past," said Joanne Doyle, Motorola marketing manager for East Africa. "Jua has been a great ambassador and like Motorola, is all about creativity, style and substance so we could not be happier that his hard work has been recognized…," she said.
With his star shooting higher to the heavens, could this be the beginning of the birth of true Kenyan celebrities? Music superstars who not only command celebrity status in top magazines like The Insyder, but also command endorsement dollars? Or is JuaCali just a flash in the pan, and his superstar bubble is just about to burst and return him to being a mere newspaper pullout celebrity?
Now, we all know that the Chaguo La Teeniez Awards have always been the Kenyan music industry trendsetter. Early this year teeniez endorsed JuaCali as the Teeniez Male Artist and Teeniez Role Model. Less than a month after that, JuaCali was the proud ambassador of mobile phone brand Motorola. It is no secret that his cult-like status amongst Kenya’s youth was confirmed during the April awards ceremony, but the greater revelation about his larger-than-life persona was his confirmation as the official Teeniez Role Model. From then on, the corporate world saw him as a ‘safe’ brand and decided to exploit his star status. Since his sterling performance at the CHAT Awards, it has been a hectic celebrity life for the California Estate resident, born Paul Nunda. If there is any musician right now; Urban Pop, Genge, Boomba Pop, River Road, Gospel, Choir…just about any genre you can think of, none is enjoying celebrity endorsement status like JuaCali. The Eastlands rapper is currently enjoying a Motorola ambassador endorsement and has been taking time out to showcase the Motorola W Series of handsets, with appearances, signings and performances. "Jua Cali is part of the Motorola family and we have been honoured to have worked with them in the recent past," said Joanne Doyle, Motorola marketing manager for East Africa. "Jua has been a great ambassador and like Motorola, is all about creativity, style and substance so we could not be happier that his hard work has been recognized…," she said.
With his star shooting higher to the heavens, could this be the beginning of the birth of true Kenyan celebrities? Music superstars who not only command celebrity status in top magazines like The Insyder, but also command endorsement dollars? Or is JuaCali just a flash in the pan, and his superstar bubble is just about to burst and return him to being a mere newspaper pullout celebrity?
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